Broads Outdoors Festival sponsorship

Organisations are being offered the opportunity to sponsor the biggest festival in the Broads calendar and raise the profile of their service to target audiences.

The 15-day Broads Outdoors Festival has become a major feature of Broads life, celebrating this unique national park and the wealth of activities on offer within it.

Now entering its sixth successive year the festival has grown in popularity and reach, covering nearly 200 events to tens of thousands of visitors and local people last year through a range of highly successful promotional activities in collaboration with media partner Archant.

Local businesses are being offered different levels of commercial sponsorship packages to improve their exposure in alignment with credible and highly regarded organisations.

A 48-page quarter-fold Outdoors Festival brochure distributed with every copy of the Eastern Daily Press directly into 45,000 readers’ homes will form the backbone of this promotional opportunity.

It will be supported by the festival and Enjoy the Broads websites, flyers, posters, press releases and a range of other online and offline marketing.

In addition, with Archant as media partner, there is guaranteed significant newsprint coverage in the EDP, Britain’s biggest selling regional morning newspaper boasting a bigger readership than the Sun locally.

Last year the festival enjoyed several page lead stories in the EDP as well as wide TV and radio coverage from the start of April until the end of May.

Lorna Marsh, Head of Communications at the Broads Authority, said: “We are on track to make the sixth festival the biggest and best yet.

“The benefits for businesses are huge and there are three levels to suit different budgets. These highly valuable promotional opportunities are in association with a festival that showcases a wide range of Broads activities as well as in alignment with reputable organisers and partners.”

For more information please read the Outdoors Festival sponsorship pack.

Monday 23 November 2015