Free event publicity for Broads businesses

Free high profile promotional opportunities are available for organisers of events as part of the annual Broads Outdoors Festival.

Now in its sixth year the festival is an umbrella for special events, activities and offers which are organised to take place any time from 7 to 22 May inclusive – whether for one hour or the full 16 days.

They could include anything from art exhibitions, walking or boating trails, activity taster sessions, openings of buildings not normally accessible by the public, a music event or even just an Outdoors Festival tea and cake offer.

Even if your event is already scheduled it can still be part of the festival, which has become a staple on the Broads calendar with the simple aim of celebrating the wealth of activities on offer.

Lorna Marsh, Head of Communications at the Broads Authority, said: “Events benefit from a huge amount of free publicity, thanks to media partner Archant distributing 45,000 listings brochures with every copy of the Eastern Daily Press 11 days before the festival begins.

“Ten thousand additional copies will be distributed at strategic visitor points throughout the Broads and at promotional events and certain activities during the festival. An e-edition of the brochure will also feature on a number of websites

“It will be promoted through the Outdoors Festival website, which will also host all the event listings on an interactive calendar, and hosted on the Enjoy the Broads website, with more than 125,000 unique visits a year, along with the EDP24 website, boasting 77,000 unique visits a month. Last year the e-edition received 34,613 page impressions on the EDP site alone.”

Last year set a record with nearly 200 events ranging from tours of mills, special night openings of museums, worm charming, wherry trips, watercolour and wildlife photography lessons, craft workshops and taster sessions for paddle boarding, canoeing and geocaching as just an example.Wherries

And there is already a strong line up shaping up for this year with a Giro de Broads cycle route organised by the people behind the Tour de Broads and the opening of the new Pedal Park at Coltishall to kick things off on the first weekend.

“With more than a quarter of the rarest wildlife in the UK, 300 kilometres of footpaths, 122 miles of rivers and more than 60 shallow lakes the Broads is a special place which is worthy of further exploration by locals and visitors alike,” said Ms Marsh.

Those wishing to take up this opportunity should contact Lynne Finnigan, Festival Co-ordinator, on 07717 290307 or lynne@outdoorsfestival.co.uk.

The complete festival pack with full details can be found at http://www.broads-authority.gov.uk/festival_pack and a registration form can be accessed at http://www.broads-authority.gov.uk/festival_registration

Anyone who would like to take out a paid for advertisement in the Outdoors Festival brochure to promote their business or activity should contact Jamie Roe at Archant by emailing Jamie.roe@archant.co.uk or calling 01603 772621 for rates and further information.

Thursday 25 February 2016