Organisations get on board for festival

Groups and organisations across the Broads are being invited to take part in the fifth Outdoors Festival and make it the most special yet.

The festival, which runs from 2 to 17 May, already promises to be bigger than ever, culminating in the first Broads triathlon and launching with the hugely popular Horning Boat Show.

Themes are also being introduced for the first time this year. The first weekend will see music being encouraged in pubs and venues across the Broads, the second will invite festival goers to try something different and the third, featuring the triathlon, will be the challenge weekend.

Food and drink will be a theme throughout the 15 days with eateries being encouraged to put on special festival dishes, drinks, cakes or offers to make participants’ days out in the Broads complete.

The festival is sponsored by Hoseasons and supported by media partner Archant with guaranteed high profile publicity for an organisation’s event in the Outdoors Festival brochure which will be inserted in every copy of the 100,000 readership strong Eastern Daily Press  on a selected day in the weeks running up to the start.

In addition 10,000 copies of the festival brochure will be distributed throughout the Broads as well as on two taster days in April at the Forum in Norwich and at Horning Boat Show. And a digital flipbook will be on our dedicated festival website and available to use by participants.

The website will be signposted to thousands of visitors to and ill feature all events on an interactive calendar as well as the flipbook. The festival and events will be promoted to more than 4,000 Enjoy the Broads Twitter followers.

Katie Lawrence, chair of Broads Tourism which organises the Festival with the Broads Authority, said: “Activities, events and experiences are a key influencer for visitors in deciding where and when to take a short break or holiday. We hope that visitors will enjoy all that the Broads has to offer - either on land or on the water - and at a time which is outside of the main visitor season.

“I would urge all Broads businesses to get involved in the Festival and to benefit from the valuable, free publicity that it will bring.”

The festival began five years ago as a way of making the Broads more accessible to local people as well as visitors out of season.

Check out the Be Part of It pack fill in the registration form or contact Festival Co-ordinator Lynne Finnigan via email or on 07717 290307 to find out more.

Event registrations must be received by Friday 27 February 2015.

Thursday 22 January 2015