Broads Branding Guidelines
These guidelines should be used to help build a consistent, clear and recognisable visual identity for the Broads. The identity reflects one big idea, summarised in the line:
The Broads. Britain’s magical waterland.
The guidelines are for use by anyone producing materials carrying the Broads brand and are designed to be practical and useful. They are arranged in sections, which deal with the key elements of the visual identity and its application:
- The logo, or brand mark
- Colour
- Type
- Photography / Imagery
- Language
A final section includes examples of compositions. Please read the guidelines carefully, and apply them consistently. This identity has been developed by a partnership of the Broads Authority and the Broads Tourism Forum. The brand has no “owner”, however if you have any queries or need any advice or assistance, please contact Karen Sayer at the Broads Authority.
You are welcome to use all elements of this toolkit free of charge on any publication or website without infringing copyright. You must not sell the supplied photographs or share them.
Brand Guidelines (pdf document) [6.9mb]
Broads Language (Word document) [52kb]
Logo - for full artwork please contact Karen Sayer at the Broads Authority
