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25. Marketing
25.1 Introduction | 25.2 Issues | 25.3 What some other Local Planning Authorities require
25.1 Introduction
Sometimes people want to change the use of, or redevelop a site. What they want to do may not necessarily be supported by policies.
25.2 Issues
We currently require applicants to market the site/property for a sustained period of 12 months. Some people think this time period is too long.
25.3 What some other Local Planning Authorities require
Table 4
LPA marketing requirements
LPA | Policy and time period | Document/policy |
---|
Broadland | - Policy E2 – retention of employment sites – 12 months.
- Policy CSU2 – Loss of community facilities or local services - 12-month marketing period.
| Broadland Development Management DPD (2015) |
South Norfolk | - Policy DM 2.2 Protection of employment sites – evidence not viable and at least 6 months active professional marketing.
- Policy DM 3.16 Improving the level of community facilities – 6 months.
| South Norfolk Development Management DPD (2015) |
North Norfolk | - Policy E 3 - Employment Development Outside of Employment Areas - 12 months
- Policy HC 3 - Provision & Retention of Local Facilities – 12 months
| North Norfolk - emerging new Local Plan |
East Suffolk | - Policy WLP8.12 – Existing Employment Areas – 12 months.
- Policy WLP8.3 – Self Build and Custom Build – 12 months.
- Policy WLP8.17 – Existing Tourist Accommodation - 12 months.
- Policy WLP8.22 – Built Community Services and Facilities -12 months.
| Waveney Local Plan (2019) |
Great Yarmouth | - Policy CS6 – Supporting the local economy - Employment – 18 months (although the Local Plan part 2 says a shorter period could be considered with justification).
- Community facilitates – the Core Strategy says ‘thorough’ but no timescale but policy C1: Community facilities of the Local Plan part 2 refers to change of use, 12 months
- Policy H6 - Retention and removal of existing occupationally restricted rural dwellings – 12 months
- Policy L1: Holiday accommodation areas – change of use of holiday accommodation - one year
| Gt Yarmouth Core Strategy Local Plan and Local Plan Part 2 (2021) |
Norwich City | - Policy DM20 - Managing change in the primary and secondary retail areas and Large District Centres – 9 months
- Policy DM22 - Provision and enhancement of community facilities -9 months
| Norwich Development Management DPD (2015) |
Exmoor | - HC-D19 Safeguarding Local Commercial Services
- and Community Facilities - 12 months.
- SE-D2 Safeguarding Existing Employment Land and Buildings - 12 months.
- RT-D3 Safeguarding Serviced Accommodation - 12 months.
- HC-D12 Replacement of Rural Workers
- Occupancy Conditions – 12 months
| Exmoor Local Plan (2017) |
Peak District | - DMS2 Change of use of shops, community services and facilities - 12 months.
- DME4 Change of use of non-safeguarded, unoccupied or under-occupied employment sites in Core Strategy policy DS1 settlements – 12 months
| Peak District Development Management Document (2019) |
Dartmoor | - Policy 3.9 Rural Workers’ Housing
- – 12 months
- Strategic Policy 2.8 Conservation of historic non-residential buildings in the
- open countryside – 6 months
- Strategic Policy 5.3 Protecting Active Uses in Dartmoor’s Settlements - Retail – 12 months
- Policy 5.5 Tourist accommodation
- – 12 months
| Dartmoor Local Plan (2021) |
Question 32: What are your thoughts about the 12-month marketing period, and why? What evidence do you have to support your view?