The Local Plan for the Broads: Issues and Options Consultation

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25. Marketing

25.1 Introduction | 25.2 Issues | 25.3 What some other Local Planning Authorities require

25.1 Introduction

Sometimes people want to change the use of, or redevelop a site. What they want to do may not necessarily be supported by policies.

25.2 Issues

We currently require applicants to market the site/property for a sustained period of 12 months. Some people think this time period is too long.

25.3 What some other Local Planning Authorities require

Table 4
LPA marketing requirements

LPA

Policy and time period

Document/policy

Broadland

  • Policy E2 – retention of employment sites –   12 months.
  • Policy CSU2 – Loss of community facilities   or local services - 12-month marketing period.

Broadland Development Management DPD (2015)

South Norfolk

  • Policy DM 2.2 Protection of employment sites – evidence not   viable and at least 6 months active professional marketing.
  • Policy DM 3.16 Improving the level of   community facilities – 6 months.

South Norfolk Development Management DPD (2015)

North Norfolk

  • Policy E 3 - Employment Development Outside of   Employment Areas - 12 months
  • Policy HC 3 - Provision & Retention of   Local Facilities – 12 months

North Norfolk - emerging new Local Plan

East Suffolk

  • Policy WLP8.12 – Existing Employment Areas –   12 months.
  • Policy WLP8.3 – Self Build and Custom Build   – 12 months.
  • Policy WLP8.17 – Existing Tourist   Accommodation - 12 months.
  • Policy WLP8.22 – Built Community Services   and Facilities -12 months.

Waveney Local Plan (2019)

Great Yarmouth

  • Policy CS6 – Supporting the local economy - Employment – 18   months (although the Local Plan part 2 says a shorter period could be   considered with justification).
  • Community facilitates – the Core Strategy   says ‘thorough’ but no timescale but policy C1: Community facilities   of the Local Plan part 2 refers to change of use, 12 months
  • Policy H6 - Retention and removal of existing   occupationally restricted rural dwellings – 12 months
  • Policy L1: Holiday accommodation areas –   change of use of holiday accommodation - one year

Gt Yarmouth Core Strategy Local Plan and Local Plan Part 2 (2021)

Norwich City

  • Policy DM20 - Managing change in the primary   and secondary retail areas and Large District Centres – 9 months
  • Policy DM22 - Provision and enhancement of   community facilities -9 months

Norwich Development Management DPD (2015)

Exmoor

  • HC-D19 Safeguarding Local Commercial   Services
  • and Community Facilities - 12 months.
  • SE-D2 Safeguarding Existing Employment Land   and Buildings - 12 months.
  • RT-D3 Safeguarding Serviced Accommodation -   12 months.
  • HC-D12 Replacement of Rural Workers
  • Occupancy Conditions – 12 months

Exmoor Local Plan (2017)

Peak District

  • DMS2 Change of use of shops, community   services and facilities - 12 months.
  • DME4 Change of use of non-safeguarded,   unoccupied or under-occupied employment sites in Core Strategy policy DS1   settlements – 12 months

Peak District Development Management Document (2019)

Dartmoor

  • Policy 3.9 Rural Workers’ Housing
  • – 12 months
  • Strategic Policy 2.8 Conservation of   historic non-residential buildings in the
  • open countryside – 6 months
  • Strategic Policy 5.3 Protecting Active Uses   in Dartmoor’s Settlements - Retail – 12 months
  • Policy 5.5 Tourist accommodation
  • – 12   months

Dartmoor Local Plan (2021)

Question 32: What are your thoughts about the 12-month marketing period, and why? What evidence do you have to support your view?