Unique workshop offered to Broads National Park businesses to attract international visitors

The Broads Authority has been working in partnership with 8 other English National Parks to build ‘the English National Park Experience Collection’.

This will be a series of immersive package holiday experiences in each National Park showcasing the best of the area through days-out which will showcase local heritage, culture and cuisine. These packages could be anything from wine tasting at a vineyard in the South Downs to a rustic meal around a farmers table after a tour of their farm in Exmoor. Each experience looks at the quintessentially English features of each park and centres on what makes them unique. These experiences will target Australian and German visitors as research has suggested that these demographics are particularly likely to embrace the English National Park Experience Collection.

As part of this exciting project, Deb Brookes, a travel trade business support consultant is offering the opportunity for any tourism businesses in and around the Broads National Park to join one of two workshops. The sessions are designed to help local businesses grow international visitor numbers, extend their working season, and to reach new audiences. The workshops will be open to anyone in a tourism related business who is interested in developing their international reach.

Chief Executive of the Broads Authority, John Packman, said of the opportunity,

“This is a wonderful chance for local businesses to learn how to reach out to a wider audience and welcome even more visitors to come and discover the beauty of the Broads National Park. Too often newcomers to England do not venture further afield than London and so they miss out on much of what the country has to offer. It would be great to see lots of local businesses getting involved in these workshops and taking advantage of the top tips for attracting international tourists.”

Businesses who are interested in taking part in the workshops can book either the 21 November or 4 December for their workshop session. There is a small charge of £15 to £20 per person, and the event is free for any businesses already delivering experiences or accommodation for the English National Park Experience Collection. You can register your attendance or book your place on the Eventbrite link below:


Friday 2 November 2018